Sellers often ask for the magic month. Sofia's market has seasonal texture — spring and early autumn are busier, August is quiet — but timing a listing to the calendar matters far less than timing it to readiness. We wait for three things: the documentation is complete (so momentum never dies in paperwork); the presentation is finished (photography, small repairs, the home shown at its best, once); and the pricing reasoning is written and agreed. A listing that launches ready concentrates its first two weeks — which is where the leverage lives. The worst moment to list is "immediately." The best is the day all three conditions hold — whatever the month.